What is Replio?

Who is Replio for?

Replio is for multi-unit restaurant operators, franchise groups, and QSR operators, and for the people who run their stores: operations leaders, area directors, general managers, and guest-experience leaders. The full loop also fits cafes, coffee shops, bakeries, and bars, from one location to many.

Other local businesses with a Google Business Profile can use the review inbox, replies a person approves, Google publishing, team access, and Rex today. Automatic complaint grouping is tuned for food and drink and is not built for other industries yet. See what works for your business.

Replio is a web app, so there is nothing to install. Replio was founded in 2026 and is based in Houston, Texas.

What problem does Replio solve?

Replio solves the problem of guest complaints that get answered but never get fixed. Most review tools stop at the reply. The reply goes out, the review is marked handled, and the missing item at pickup happens again on Friday. The guests who hit the same problem and never wrote a review quietly stop coming.

The recurring problem is what costs you regulars, not the single bad night. Replio keeps that problem from getting lost between the reply and the floor: it names the issue, gives it an owner, records the action, and checks the feedback that comes next. The point is to stop losing regulars to fixable problems, and to know whether the problem came back.

How does Replio work?

Replio runs one loop, and every feature in the product belongs to exactly one stage of it.

1. Feedback comes in. Replio reads Google and Yelp reviews, plus DoorDash and Uber Eats feedback loaded from your reports.
2. Each item is categorized. Reviews are sorted into a fixed operational taxonomy: order accuracy, food quality, speed of service, hospitality, and their peers.
3. A pattern is called. A theme only counts as a pattern when at least three complaints land in the same category at the same store inside the measurement window. One bad night is a bad night. Three of the same complaint is a pattern.
4. An issue with one owner. An owner or leader turns the pattern into an action and assigns it to one person with a due time. One issue, one person, one action.
5. The work is done and reported. The person assigned updates the action as they go and submits it for review, with a photo when the action requires one.
6. A second person verifies it. An owner or leader checks what was submitted and verifies completion. The person who did the work cannot verify their own action.
7. Replies are approved by a person. Replio drafts the reply from what the guest actually said. Someone on your team approves it, and it publishes to your connected Google Business Profile, or you post it yourself and Replio confirms it went live. Nothing posts until a person approves it.
8. Replio checks for recurrence. After the work is verified, Replio keeps reading that category at that store and reports what the later feedback shows.

The full measurement rules are on the methodology page; the screens behind each stage are on the product page.

What does Rex do for a business owner?

Rex is the part of Replio you talk to. He reads what customers say, tells you what keeps coming up, and helps your team keep track of who is doing what and what is still open. Rex suggests. A person on your team decides: nothing posts and no work is verified until someone approves it.

Where Rex works today:

• By text. People linked to your Replio account can ask Rex questions and run the work by text: assign an action, check its status, mark it done or blocked, and verify it. Replio checks each person’s role before anything changes.
• In GroupMe. Rex answers in your team’s group chat when someone addresses him.
• In the app. Ask Rex answers questions from your reviews, your open work, and what he has been told to remember. In the app he answers; he does not assign, publish, or complete work.
• Not available yet. Calling Rex, Slack, and WhatsApp are planned.

Example, for illustration: three customers in one week say their takeout order was missing an item. Rex points out the pattern. The owner texts Rex to assign a bag check to the evening shift leader, the shift leader reports it done with a photo, and the owner verifies it. If missing-item complaints come back, Replio reports that instead of treating the issue as closed.

How does Rex remember business context?

Rex keeps notes about your business that your team gave him, for example who runs the evening shift or how a location handles catering orders. The memory panel, “What Rex remembers,” lists each note and marks it Confirmed, Assumed, or Needs confirmation, so you can see what Rex is treating as fact. Your team can confirm, correct, or retract a note there.

Business notes can be changed by the person who wrote them or by an owner or leader. Private notes can be changed only by the person who wrote them.

What data can Rex access, and who controls it?

Rex works from what is connected to your Replio account: Google reviews (through your Google Business Profile connection, or collected from your public listing when a store is not connected), Yelp reviews, DoorDash and Uber Eats feedback you upload from your merchant portal exports, the issues and actions in Replio, and the notes in his memory.

Roles decide who can do what. Owners and leaders can assign and approve work. Team members can see work but cannot change it until an owner or leader turns on actions for them, and team members can never approve. You can revoke Replio’s Google access at any time from your Google account.

Can Replio support multiple locations?

Yes. Each location keeps its own reviews, issues, and owners, and the All Locations roll-up shows them side by side. You can check out yourself for up to 10 locations; for more, talk with our team. As of October 19, 2026, Replio is $149 per location per month, billed monthly (current pricing). A separate franchisor or corporate dashboard is not part of the product today.

How is Replio different from review-response and reputation-management software?

Review-response tools help you reply faster, reputation-management suites help you monitor the public record across locations, and Replio picks up after the reply is posted. All three read the same reviews; they differ in what they treat as the job.

Replio is operational intelligence, and it starts with guest feedback operations, which treats a review as the start of a piece of work rather than the end of one.

What information does Replio collect?

Replio stores review data, reply drafts, and play history. That data lives in a managed Postgres database, encrypted in transit and at rest.

Google Business Profile connects through per-operator OAuth. Each operator grants access to their own locations and can revoke it at any time from their Google account. Replio never asks for platform passwords. Billing runs through Stripe; Replio never stores card numbers or bank details. If you leave, ask and your account data is deleted. Replies you published stay on your platform profiles, under your name. The procurement answers are on the security page.

How are issues assigned?

Every action in Replio has one named owner, so an issue is never assigned to "the team."

A manager joins once from a join link and signs in with a phone number, using a one-time code, or with an email invite. When a fix is assigned, it shows up in that person’s work in Replio, and teams that use Text Rex can assign and update it by text.

How are actions tracked?

Replio keeps an action history for every play: what was assigned, to whom, its current status, and when it was marked run. A play is prescribed when it is assigned, marked when it is run, and measured after. On some paths a photo can be required before an action can be closed.

Replio never claims an operational action happened unless a person confirmed it, and no work is called verified until an owner or leader verifies it. A completed action is evidence of follow-through; it does not by itself establish that the guest problem stopped.

Who verifies that an issue was resolved?

An owner or leader verifies the work, and Replio measures the guest outcome separately. The person who did the work cannot verify it. Replio keeps those two checks apart on purpose.

• Was the work done? The assignee submits the action, it reads Ready to verify, and an owner or leader reviews it and chooses Verify completion or Request more info. Once verified, the record says: “Work verified. Guest outcomes are measured separately.”
• Did the problem stop? Replio compares feedback in that category at that store before and after, and labels what it sees: Awaiting evidence, Observed improvement, Observed decline, No meaningful change, or Insufficient evidence.

Those labels describe what the numbers did. They are not proof that the fix caused it. When not enough reviews come in to measure fairly, Replio says so instead of calling a result.

What can Replio show, and what can it not prove?

Replio can show whether guest feedback on a category at a store declined after an action, with the sample size and the window attached. That is the whole claim: you know which fixes were followed by fewer complaints and which were not.

Replio cannot prove causation. Complaint rates move for reasons outside any single fix: seasons change, staff turns over, menus rotate. Receipts are operational evidence, not controlled experiments, and they are labeled that way wherever they appear. Replio cannot prove revenue, repeat visits, or rating lifts. Revenue and repeat visits are risks it helps you identify and reduce, not results it produces. And a reply being posted does not mean a problem was fixed; the next reviews decide that.

Where does Replio fit?

Replio sits after the reply and before the next review, inside the daily rhythm of a store. The product page shows how a Rex message becomes an owned action with proof. The methodology page shows the thresholds and the receipt math. The security page answers procurement. How Replio works with Google covers the Google Business Profile connection. Where it starts is defined at guest feedback operations, prices are on the pricing page, and the install offer for franchise groups is Every Store, Answered.