The Google Business Profile checklist for every location you run.
About 73% of all restaurant reviews live on Google, so this is the one profile you cannot afford to get wrong. Work through every item below to claim, verify, and optimize each location, and to grant manager access the clean way, without handing out your password.
Text RexAfter the profile is clean, text Rex. He reads the public Google reviews and suggests a next step. Choose your locations.
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Google Business Profile for restaurants
In one line: a complete restaurant Google Business Profile means every location is claimed, verified, and consistent (name, address, phone, hours, categories, attributes), photos are real and fresh, reviews get a response, and access is granted through manager roles instead of shared passwords. The checklist below covers all 28 items in order. It is one piece of the larger system covered in our restaurant reputation management guide. If you want to see what connects to your profile once it is clean, how Replio works with Google walks through the access model and what stays under your control.Claim & Verify
Core Business Info
Reviews & Engagement
Manager Access & Multi-Location
Ongoing Optimization
What are your guests telling you right now?
Type your restaurant. Pick your location. Get a brief built from your actual Google reviews. No signup, no card.
Profiles live? Spend less time chasing the same issues.
Once your profiles are set up, Rex reads the public Google reviews and suggests a next step. You confirm. Replio assigns the work. Nothing posts without your tap.
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Frequently asked questions
How do I add a manager to my Google Business Profile?
Open your Business Profile, go to the settings menu, then "People and access." Click "Add," enter the person's Google email address, choose the "Manager" role, and send the invite. They accept from their own Google account. Never share your login to give someone access. Add them as a manager instead so you can revoke access cleanly later.
What is the difference between an owner and a manager on GBP?
Owners have full control. They can edit everything, add or remove other users, and transfer ownership. Managers can edit business info, post, and respond to reviews, but they cannot add or remove users or remove the primary owner. Give agencies and tools the manager role so you keep ownership and stay in control.
How do I manage Google reviews for multiple locations?
Create a location group inside the Business Profile Manager and add every store to it. From there you can see and respond to reviews across all locations in one place instead of logging into each profile separately. Turn on review notifications per location so nothing slips, and grant any tool you use manager access at the group level so it reaches every store at once.
Why is my Google Business Profile suspended?
Common causes are inconsistent name, address, or phone info; making big edits to multiple fields at once; listing a virtual or ineligible address; keyword stuffing the business name; or duplicate listings for the same location. Fix the underlying issue first, then file a reinstatement request through Google. Avoid mass edits across many profiles in a short window, which often triggers a review.
How often should I post on Google Business Profile?
Post when you have a real update for guests: a promotion, a new item, or an event. Google's Posts help page describes them as a way to share announcements and help customers decide to visit. There is no official weekly cadence that improves rankings.
Sources
- Tips to improve your local ranking on Google. Google says businesses with complete and accurate profile info are more likely to show up in local results. Local results are based on relevance, distance, and prominence. Photos are described as a way to show customers what you offer.
- Create and manage posts on your Business Profile. Google describes Posts as a way to share announcements, offers, and events with customers and help them decide to visit, not as a ranking tactic.
Why does Google matter more than Yelp or Facebook for restaurants?
Roughly 73% of all restaurant reviews live on Google, and it is where guests start when they search for a place to eat. Your Google Business Profile feeds Search and Maps, the two surfaces most people use to decide where to go. Get Google right first, then extend the same discipline to the other platforms.
What should a restaurant Google Business Profile include?
Every location claimed and verified, accurate name, address, phone, hours, and categories, real photos, a working menu or order link, review notifications on, a reply to every review, and manager access granted by role instead of a shared password. The 28-item checklist on this page is that list, in order.
How do I set up a Google Business Profile for a restaurant?
Claim the listing at business.google.com, complete verification, remove duplicates, then fill hours, categories, attributes, photos, and the menu link before you invite a manager. Work the checklist below so nothing is skipped when you run more than one store.