Free worksheet
Compare guest feedback across your locations.
This restaurant review benchmark is a worksheet for comparing your own stores, not a table of industry-average ratings. Record the feedback source, dates, total eligible entries and entries mentioning each issue. Then assign a next step and compare later feedback using the same definitions.
It is a method for comparing your own locations. It does not contain restaurant industry averages.
Start with the counts.
Download the workbook, read the definitions, and add one record for each location, source, issue and date window. The follow-up sheet links a baseline to a later record and keeps the owner, action, due date and evidence together.
Download the location comparison worksheetFree Excel workbook. No form required.
What is a restaurant review benchmark?
On this page it means a like-for-like comparison of your own locations: same issue definition, same source, same date window. It is not a table of industry-average Google ratings or response-rate targets. Download the worksheet, then text Rex if you want a next step from the public Google reviews.
What should you record?
| Field | Definition |
|---|---|
| Location, source and window | Keep each location and source separate. Record the start and end dates and use the same inclusion rules for every comparison. |
| Issue definition | Write down what counts as a mention before reviewing the feedback. Keep the definition consistent across locations and time windows. |
| Eligible entries | Count all entries that meet your inclusion rules in that location, source and window. This is the denominator. |
| Entries mentioning the issue | Count each eligible entry once per issue. This is the numerator. An entry can mention several issues. |
| Issue share | Divide entries mentioning the issue by eligible entries. Show both counts beside the percentage. Missing inputs and zero denominators do not produce a rate. |
| Owner and follow-up | Record the person responsible, action, due date and completion evidence. Link the baseline and later observation records to compare their issue shares. |
How do you make a fair comparison?
Remove exact duplicate entries within a source. Do not assume entries on different platforms describe different guests or visits. Compare each source separately, including DoorDash and Uber Eats reports separately from public Google and Yelp reviews.
Issue shares need not add up to 100% because one entry can mention several issues. This worksheet does not estimate the share of all guests who experienced a problem.
For a before-and-after comparison, use the same issue definition, location and source, with equal-length, nonoverlapping windows. Confirm comparable collection and operating conditions before using the difference.
A lower issue share is a descriptive change, not proof that an action caused it or that revenue improved. Keep the counts visible. If feedback is missing or too limited to interpret, record that you need more feedback.
How Replio measures subsequent feedbackHow Replio benchmarks, and what it never sharesQuestions about the worksheet
What is a restaurant review benchmark?
On this page it means a like-for-like comparison of your own locations: same issue definition, same source, same date window. It is not a table of industry-average Google ratings or response-rate targets.
Does this worksheet include restaurant industry averages?
No. It is a blank workbook for comparing your own locations using consistent sources, issue definitions and date windows. It does not contain industry rating averages, response-rate targets or a proprietary benchmark dataset.
Can I combine Google reviews and delivery feedback into one rate?
Keep each source separate. Collection methods and the guests who leave feedback may differ. Entries across platforms may describe the same guest or visit, so adding them together does not create a guest-level rate.
Do I need to request a Brief to use the workbook?
No. The Excel workbook is free to download without a form. A Guest Feedback Brief is an optional working session using recent public feedback from your locations.
Prepared by Chase Kubala, Founder of Replio.
Ask Rex what keeps breaking.
Rex is Replio's digital assistant. Text him a restaurant name. He reads the public Google reviews and suggests a next step. You stay in charge. Replio keeps the record.
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What is Replio? · Restaurant guest feedback software · Choose your locations